2 – 3 pages report, total.
Consumers learn from product choice, purchase, use, and disposal. Do consumers always learn everything correctly about products? Do they always follow directions?
Describe a product that is successful and a product that is failing due to poor consumer learning.
How do consumers dispose of products? Are there differences in age, gender, ethnicity/race etc, and/or types of products and method of disposing?
What are the implications for marketers?
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