1) For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above.

Your mood board can be created through Microsoft Word, PowerPoint, or Adobe Photoshop (converted to PDF). Once it is created, post it to the discussion forum as an attached file or a link. Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the company you’ve selected.

2) Don’t tell me about your manure, tell me about my flowers”

View the advertisements, below. Then, select three and explain if and how you see the above concept in action. Describe what product or service each of the three ads is trying to sell (e.g., manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flower garden). Finally, describe whether you can think of any ethical concerns related to this approach of communication.

• Obama: “Hope” (Political Campaign Poster) (http://en.wikipedia.org$WIKI_REFERENCE$/wiki/Barack_Obama_%22Hope%22_poster)
• “We Can Do It!” (Propaganda Poster) (http://en.wikipedia.org$WIKI_REFERENCE$/wiki/We_Can_Do_It!)
• Old Spice: The Man Your Man Could Smell Like (Links to an external site.)Links to an external site. ()
• 1984 Apple’s Macintosh Commercial (HD) (Links to an external site.)Links to an external site. [Video file]. (n.d.). Retrieved from
  • Click here for a transcript of the video.
• Volkswagen: “Think Small” (Print Ad)

 

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Reminders for the assignment:

–

The assignment should contain at least 3-5 pages (more is OK)

–

The assignment should also include copies of the articles you read (the copies do not

count as written pages of the assignment).

–

The format for the assignment is detailed below and in the syllabus.

This assignment requires that you:

1. Choose at least 2 articles on the subject of international business activity or important

international trends that significantly affect or reference the organization you and your team

are studying. For example, if your organization was Facebook, we know that Facebook is

seeking to build their business in China. Reactions to the recent trade tariffs against Chinese

goods could affect U.S. China relations and perhaps Facebook’s strategy.

2. Write a summary/synopsis of each article, focusing on why it has important implications for

international business. Most of it should relate the articles to what you are learning in class,

your personal business experiences, and commentary and analysis on what you read. It is not

required that you summarize the article, since you are attaching copies of what you chose.

2. Analyze what kind of business impacts could occur based on what you learned from the

article. Is it likely to help, hurt or not affect your organization? Explain your answer using the

information you have gathered.

3. Describe what strategy/actions you think your organization should take to respond to the

impact you noted. For example, could Facebook establish a joint venture with China so they

would have an affiliate not as directly affected by U.S.-China politics?

You may use current newspapers and/or business magazines (

Wall Street Journal

,

Washington Post

,

New York Times, Business Week, Time, Fortune

,

Fast Company

etc.) or

articles on their websites, or you may use academic journals or educational institutions

(

International Journal of Applied International Business, Journal of International

Management, Harvard Business Review

, Thunderbird School of Global Management, etc.).

Articles may not be more than one year old, ideally no more than 6 months old (i.e., current).

While there is an expectation of good business writing, grading will be based on the content

of your paper – your understanding, analysis and interpretation of the articles you select.

 

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Please No plagiarism. Please put in your own words 130 if not your own please cite and use a reference.

Under what conditions will a company’s announcement have no effect on common stock prices?

 

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M4 Assignment 2 Submission
Instructions
Assignment 2: Applied Learning Psychology is an interesting field of study because the theories and concepts that you learn can often be observed in the world around you. This assignment allows you to consider material you have covered in the content of this module and apply those concepts to your own life. Directions: Download the Applied Learning Assignment Template. Write your answers in the spaces provided. and save the template. By the due date assigned, save your template as lastname_firstinitial_module# and post it to the Submissions Area. Use these tips for completing your psychology worksheet. Grading Rubric Assignment 2 Grading Criteria Maximum Points Described in at least 150 words three different concepts, ideas or research findings from the content covered in this module. 50 Described in at least 150 words how one concept, idea, or research from this module can be applied to personal life. 25 Described in at least 150 words how one concept, idea, or research from this module can be applied to work life. 25 Used correct spelling and grammar. 10 Total: 110
Due Date
May 1, 2018 11:59 PM

Hide Rubrics

Rubric Name: PSY101_M4A2_Grading_Rubric

Criteria	Maximum Points
GR1 Described in at least 150 words three different concepts, ideas or research findings from the content covered in this module.	50 points
GR2 Described in at least 150 words how one concept, idea, or research from this module can be applied to personal life.ok	25 points
GR3 Described in at least 150 words how one concept, idea, or research from this module can be applied to work life.	25 points
GR4 Used correct spelling and grammar.	10 points
Overall Score

M5 Assignment 2 Submission
Instructions

Assignment 2: Applied Learning

Psychology is an interesting field of study because the theories and concepts that you learn can often be observed in the world around you. This assignment allows you to consider material you have covered in the content of this module and apply those concepts to your own life.

Directions:

• Download the Applied Learning Assignment Template.
• Write your answers in the spaces provided. and save the template.
• By the due date assigned, save your template as lastname_firstinitial_module# and post it to the Submissions Area.

Use these tips for completing your psychology worksheet.

Grading Rubric

Assignment 2 Grading Criteria	Maximum Points
Described in at least 150 words three different concepts, ideas or research findings from the content covered in this module.	50
Described in at least 150 words how one concept, idea, or research from this module can be applied to personal life.	25
Described in at least 150 words how one concept, idea, or research from this module can be applied to work life.	25
Used correct spelling and grammar.	10
Total:	110

Due Date
May 8, 2018 11:59 PM

 

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Select a major company of your choice.

Write a 1,200- to 1,400-word paper that addresses the following:

• Define Online Reputation Management (ORM) and Search Engine Results Page (SERP).
• Using specific examples, describe how your chosen company is managing ORM well.
• Using Google Alerts, select 10 alerts that you would set up for your company and explain why you chose them.
  • As a reputation manager, PR person, or CEO, would you want to review these frequently? Why or why not?
  • Using the keywords chosen in your Google Alerts, research each of the keyword SERPs using Google and Bing.
  • Analyze the SERPs and explain the results: Is content negative? Positive? Neutral? Why do you think this is? Is the content created by the company itself or by outside customers, vendors, or partners? What differences in results appear between Bing and Google?

Recommend improvements that can be made to ORM for your chosen company?

Format your paper consistent with APA guidelines. You can use screenshots, tables, graphics, and diagrams to answer the questions.

 

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