Planning
Directions
- Select one of the case applications from the textbook
- Planning for Holiday Shipping at FedEx – Article attached in PDF
- Perform part of the steps of the strategic management process
- Identify the organization’s current mission, goals, and strategies (today)
- Develop the external analysis, identifying the opportunities and threats
- Develop the internal analysis, identifying the strengths and weaknesses
- Make a table to present all of the SWOT areas
- Formulate the strategy to achieve a competitive advantage, and explain how it will be implemented and evaluated
- As a conclusion, identify the role of the manager in the strategic management process
Parameters
- Word document
- Maximum pages: five pages (not including the title page or references), at least 2 references
- Font: Times New Roman or Arial, size 12
- Paper must follow APA format with Introduction and Conclusion paragraphs
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