Read the case study titled “Comparing Two Recommendation Systems with an A/B Test” below. For each of the five metrics described, summarize in your own words what was found and their subsequent limitations. This problem is now known as the last click problem. You should use your favorite search engine, and write a recommendation of how this activity might be redone. Write it as if you will be presenting it to the executive committee of the organization. A completed EXAMPLE is also attached.
Your job for this assignment is to complete the following.
- Read the case attached.
- Prepare a one- to two-page paper, including the following.
- Write the major findings and a summary in your own words of the limitations for each metric (written for an executive committee).
- Use your favorite search engine, and write a recommendation of how the A/B test described in the case could be redone.
- The paper must be completed with Times New Roman font in 12-point.
- Provide a comment explaining what you learned from completing this case study.
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