1. Take a picture or a screenshot of an advertisement for a service.
2. Submit a one-page report, no less than 400 words in which you:
a) Provide the name and business/organization and describe the service offered.
b) Discuss what pricing approach you believe is utilized by the service provider (costbased, competition-based, or demand-based). Explain why you believe so.
c) Identify what is the pricing strategy used (see pages 461-468) and discuss how such strategy corresponds to one of the four value definitions in Figure 15.2 (page 458). d) Provide a color picture or image of the actual advertisement you used, and reference or mention where you took the picture of the advertisement from.
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