https://customnursingwriters.org/wp-content/uploads/2019/10/logo4-300x75.png 0 0 admin https://customnursingwriters.org/wp-content/uploads/2019/10/logo4-300x75.png admin2019-11-09 07:32:302019-11-09 07:32:30What attributes make the Keurig system attractive in the office coffee market?
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Read the case in the attachment and answer the following questions.
- What attributes make the Keurig system attractive in the office coffee market?
- Who is the customer?
- What advice do you have for Nick Lazaris concerning his dealings with MTS (k-cup filling machine manufacturer)? What price goal should he set for the negotiation and what should his strategy be?
- What advice do you have concerning the selection of the vender for the brewing machines?
- What actions should Keurig take to penetrate the office coffee service market? How fast should they grow?
- What should they do about the home coffee market? How soon should they plan to enter?
- What other strategic advice do you have for Lazaris?