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question 5/ What does the AIDA principle stand for in regard to promotions?

QUESTION 12

Which of the following is a job function typically not performed by sport public relations specialists?

		crisis management
		generating and managing story ideas
		fostering relationships with media and stakeholders
		facility management

QUESTION 13

What type of document used in public relations practice helps subjects speaking to the press stay on the desired message?

QUESTION 18

Which of the following is not a role of the public relations department?

		planning campaigns
		facilitating interviews
		disseminating press releases
		managing crises
		selling season tickets

QUESTION 20

For any public relations professional, what is the key first step in effectively managing a crisis?

		have a plan
		call a press conference
		write a press release
		be careful not to offer any public opinion on the crisis

QUESTION 21

When a public relations professional develops an internal newsletter, which public relations function is being achieved?

		shaping and enhancing public image
		promoting employee relations
		gaining political or popular support
		coping with crisis