Review the Terminal Course Objectives
- How will accomplishing these objectives support your success in management?
- What risks or challenges might a health care manager encounter if he or she has not mastered these objectives? Explain your answer.
Course Objectives:
- Analyze and differentiate the options offered by multiple marketing research firms to ascertain the best method for gathering customer perceptions about healthcare services and organizations.
- Assess the cost of various marketing methods used by healthcare organizations and the potential return on investment.
- Describe the various marketing media options available for healthcare organizations and their potential for building awareness and sales.
- Explain how marketing results are gathered and assessed for healthcare organizations.
- Plan a marketing strategy for a healthcare organization that increases market awareness in a target market
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