Where do one see oneself in five years? How about one’s career? One’s business?

swot analysisThese questions keep hitting lots of individuals awake at night. Often, future can appear like a dark, looming ominous cloud just out of view. The old proverb goes, we fear the unknown, and little it can possibly be more unknowable than the future.

Having no crystal ball that can predict future market trends accurately or steps one should take to optimize his or her productivity as well as sharpen own competitive edge, we can offer some advice: Rephrase the question. despite trying to point where one think he/she might be in five years, mind on where one wants to belong at that point in time. Having a destination in mind, one can start planning a route to achieve there. After all, maps being great tools, but can’t aid one if one doesn’t know where one is heading.

So, what’s the figurative map in this storyline? We present to one the SWOT strengths, weaknesses, opportunities, and threats) analysis.

How to write a SWOT analysis

SWOT analysis are great tactical tools that are helpful in business development, project planning, personal advancement and financial strategizing. Simple, to-the-point and honest, they provide a vivid understanding of one’s business’s current situation. Still, SWOT analysis is a modified list to sole strengths, weaknesses, opportunities, and threats.

More power exists in this procedure than one might take account. One may be only aware of sole strengths and weaknesses. Yet, thoughtfully record taking and reflecting on it gives a thorough, conscious familiarity on both resources available and obstacles standing in one way. This awareness gives one help to map out a way toward own goals with high precision and reason. SWOT analysis writing helps to clearly evaluate if individual goals are feasible according one resources and needs.

In this article we will break down on how to compose a SWOT analysis and give a few examples. One can feel free using our SWOT analysis template.

Our SWOT Analysis Template



swot analysisOne’s list of strengths should major on own current resources and capabilities. Also, it should relate to things that one does or that one’s company does well. It might be one or company’s achievements, both great and small. Also, and the assets that one or the company have. Individual strengths give one a greatest edge; these are the resources that push one forward and that can continue as one development progress.

When one draws up the first SWOT analysis, it may find oneself at a loss. Worry less, it’s hard for most individuals coming up with an objective of weaknesses and strengths on the spot. For individual convenience, we’ve included a list of questions that one can ask oneself to get started.

These questions assist one identify a few of individual strengths. Keynote, while our questions mostly relate with business strengths. Also, they can apply to personal strengths. Proceed and boast as much as you can.

  • What sets company apart from others?
  • What do one possess that other companies don’t?
  • What are the proudest of about individual companies?
  • What makes clients to come back to you?
  • What thing does one’s company do well?
  • What are the assets do one have access to?
  • What are the qualities does the company have that other companies try to imitate?
  • What things has always been easy for one’s company?


It may be a little more uncomfortable to mention one’s weaknesses than detailing one’s strengths, but trust us-doing so will benefit one in the long run. It is just as important as appreciating one’s strengths to understand the hurdles in one’s direction and the elements of one’s business or skills that one might need to enhance. If you are aware of those vulnerabilities, you may start working on them and building one’s next steps around them.

Any current issues and obstacles should pertain to one’s list of vulnerabilities. It should give one an idea of where to start. Check the list of questions below. Again, if one would like to concentrate on one’s personal or job growth, feel free to adjust these questions to meet one’s needs.

  • What makes one’s business mingle with its competition?
  • What do other businesses have that one does not?
  • What are the most common critiques from clients that one receives?
  • Why didn’t these consumers return to one of them?
  • What does one’s business need to improve?
  • What kind of input does one get from employees?
  • What would one consider to be a weakness in competition?
  • What has always been tough for one’s business?
  • What does one hesitate to do or change?


Think of the possibilities open to us as possible potential strengths. The properties, opportunities, and events that may be helpful to one in any way in the future are one’s chances. Any of one’s current methods will need to be altered or modified to capitalize on these opportunities in other ways, and that is not necessarily a bad thing.

Here are some questions that one should ask oneself to define one’s future possibilities:

  • What is happening that one could capitalize on in the current market?
  • What improvements have been made that have created positive outcomes?
  • What is working for other businesses?
  • How could new technology be introduced to make one’s processes more effective?
  • How does one cut costs?
  • Can new markets or population segments be accessed?
  • How does one develop one’s marketing methods or modernize them?
  • How is one able to remove internal barriers?


Much as one’s possibilities are dependent on possibility, so are one’s threats; these are the potential barriers or problems that do not directly affect one’s advancement yet. But that doesn’t mean you shouldn’t begin to think about them! Knowing the difficulties that one can face will assist one either to prepare around them or to confront them with solutions. Try to come up with some potential events that can inhibit the momentum one creates from dealing with one’s strengths and possibilities realistically.

Take a look at our question list to get started:

  • What obstacles could the limitations of one create?
  • Do changing business dynamics impact one’s competitive advantage negatively?
  • What could stand in the way of the modifications that one makes to fit one’s strengths and possibilities?
  • Will one have a huge amount of debt?
  • Can one’s competition exploit one’s vulnerabilities?

How is one doing? Does one sound like everything you’ve listed? Or does one think that anything is missing? Below, to provide us with some insight on what a completed one could look like, we have drawn up examples of a company and a personal SWOT review.

An Example of a Personal SWOT Analysis


  • Great oral communication
  • Enthusiasm
  • Ability to pick up new skills easily
  • Ability to work well in a team
  • Effective leadership skills
  • Great attention to detail
  • Strong interview skills

  • Difficulty following rather than leading
  • Cannot focus well on independent work
  • Ineffective written communication skills
  • Poor time-management skills



  • A manager in a related department is retiring soon
  • Workplace offers resources to improve communication and time management skills
  • May receive a pay raise in the next quarter



  • A colleague may also be interested in the management position that will soon be available
  • The next performance review may not go well if time-management skills do not improve
  • The position may involve a great deal of independent work



An Example of a Business SWOT Analysis 


  • Strong social media presence
  • Partnerships with several popular brands
  • High-quality products
  • Strong markets in middle-aged and elderly populations
  • Ranked as one of the top-rated campaigns brands in the country

  • High-quality competing products
  • Difficulty breaking into new market populations
  • Product designs that have not changed in several years
  • Successful competing advertising
  • Cheaper competing products

  • Could revitalize attempts to tap into new population markets, such as young adults and teens
  • Could redesign processing models’ certain demographic groups to afford
  • Could seek ways to lower product prices
  • Could partner with other popular brands to introduce
  • Could expand company reach into the other parts of the world



  • The competition may partner with popular brands as well
  • Product prices may be too high.
  • Lowering product prices may sacrifice product quality
  • Trends of incorporating technology into products may alienate individuals in the strongest markets

A comprehensive map of one’s current climate, its hills and valleys alike, will be generated by a humble yet successful SWOT study. Knowing how to write a SWOT analysis will give one the viewpoint one needs to choose a course and blaze a path to one’s objectives. Analysis of SWOT may not be crystal balls, but they are like compasses. Use them wisely, and they’ll never lose one.

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