Metrics will play an important role in the success of online marketing campaigns and your project.

Using the Internet, research the different metrics that are available within Google Analytics Web analytics service.

Using the readings for this week and the Internet, create a 5 – 6 slide Power Point presentation that includes the following:

  • What metrics do you think are most beneficial to your client?
  • Why would these metrics be more productive than others?
  • Conceptualize at least two scenarios for your client to which you can apply the metrics.
  • Provide information on the type of metrics being utilized by at least two of the clients
    competitors.
  • Provide scholarly references and appropriate examples that support your reasoning about the
    productivity of the metrics.
 
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