For this assignment you will prepare a business plan for your own social event company. Your business plan should include, but not limited to, the following:

  • Business legalities
  • Organizing your office environment
  • Building a staff
  • Determining your target market
  • Marketing tool development
  • Social media
  • Managing your online reputation
  • Client relations
  • Vendor relations

Chapters 20 – 23 of the Daniels/Loveless textbook will help you execute your plan. Your plan should be a minimum of 5 pages double-spaced and you should include a separate APA source citation page with a minimum of 5 different reliable sources (our textbook can count as one of the five sources). This is an individual assignment.

Purpose: Creating a formalized business plan as related to a business in the social event arena.

A grading rubric will be used for this assignment.

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