In this Assignment, you will take a critical view of the Amazon, LLC marketing operations and analyze how well the firm is performing against its stated strategy. Using the various topics (marketing mix, services marketing, e-marketing, ….), evaluate the AMAZON’s performance for all areas that apply. Comment on how well the firm executed making recommendations for areas which require improvement or that stand out for their excellence.
Pleasure ensure that your writing is data-driven to support your arguments… very very important for this assignment!
Being able to perform a robust analysis of data and information sources will be a critical success factor towards completing a quality work! Very very important for this Assignment!
Instructions
For this assignment evaluate the following:
1. Develop an approach to the culturally sensitive marketing communication into a broader strategic plan by AMAZON LLC
2. Assess the techniques AMAZON LLC uses to identify the Life Time Value (LTV) of its customers within its Customer Relationships methodology.
3. Formulate an integrated marketing communication (IMC) inclusive of the digital strategy with specific social and business platform that can be used by AMAZON LLC
4. Formulate a strategy AMAZON LLC can use to grow revenue through the implementation of a services strategy or by building brand equity.
Requirements
Your paper should meet the following requirements:
Introduction and Conclusion are required
- Written communication: Must be free of errors that detract from the overall message.
- Resources and citations: Format according to current APA style and formatting guidelines.
- Be sure to write in third person to receive credit for APA writing.
- Include a cover page, introduction, body, conclusion, and reference list.
- Use APA levels 1, 2, and 3 headings as required.
- Length of paper: 3000 words, double-spaced pages; do not include the title page or the reference page in your word count.
- References: A minimum of five scholarly references less than 5 years aold.-
- Font and font size: Times New Roman, 12 point.
Please let me know if you need more information.
Thank you in advance for the quality work!
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